Key Chains
Let’s say that out of all the promotional items in the world to choose from, you happen upon key chains as the ideal promotional item for your business. Congratulations! You’ve just picked one of the most inexpensive, long-wearing, reusable and highly customizable items in the world to give away.
Handy and practical, key chains are something a person can never have enough of. This is what makes them an ideal promotional item or gift. Linked to a person’s daily essentials, key chains can be endowed with additional functions and features that bump up their practicality quotient. Some of these additional features are mini photo frames, flashlights, and self-defense items such as pepper spray and punch knives. Or you can trek the colorful novelty route by adding cute characters, miniatures, messages, charms and even bracelets.
Here are some tips on how to select, produce and develop promotional key chains for your business.
Identify the business objective. For what purpose are you producing this promotional item? What do you want to achieve by giving away this item? Brand awareness is the most common answer, but there are others. This big question has lots of little sub-questions, such as: what is the one thing that you want to highlight? (Due to the limited size of a keychain, you’ll really just have to limit yourself to one thing, two at most if you’re imprinting on two sides.) How and when will you distribute your promo key chain (by mail, raffle, at a big event like an opening)? Who are your intended recipients (customer or staff incentive)?
And most importantly, how much are you willing to spend to achieve your objective?
Define your specifications. Tackle the basics like basic look (corporate, classy, novelty, kiddie, what have you), size and dimensions, corporate colors, price, weight, and quantity. These will help you in the next two steps to come. Surf the Net to get ideas as to what kind of executions can be done.
Develop the design. Work hand in hand with an in-house graphic designer, farm out the work to a third party. Some suppliers and distributors offer in-house design and customization services, and these may be just the thing for you if you have limitations on manpower or funds.
Shop around for a supplier or distributor.
Request for a quotation.
Make your final decision with care.
Tie up loose ends.
Where to find and order promotional key chains
The greatest thing about selecting, finding and ordering promotional items today is that you have the power of the World Wide Web at your disposal. Doing an online search for promotional key chains will yield you a virtual cornucopia of options. Among the hundreds of suppliers and distributors of promotional key chains in the market, you’re sure to find one that will deliver to your tastes, budget and specifications.
• www.cafepress.com *Recommended
• www.abetteridea.com/keytags.htm
• www.janway.com/keychains.htm
• www.gopromos.com/
• www.osbornecoin.com/keytaggallery.htm
• www.rollingrock.com/rolling-rock-combo-item.html
• www.envisiononline.ca/ innovativepromotionalitems/products.asp
• www.garrettspecialties.com/key-tags-c-38.html
• www.buschsystems.com/promotional.html