Unique promotional items and products
It's always an exciting challenge to come out with unique promotional products and items. With more than 750,000 available promotional products in the market today, it's very important to stand out so that clients can notice you from other competitors.
Pens, coasters, and mugs may be all-time favorite items, but potential customers would always want something that is different, extraordinary, out of the box – something that would definitely "wow" their recipients.
At the exhibition of the Promotional Products Association International (http://www.ppa.org) held in January, a jazzed up name badge received the most votes from the expo's more than 9000 attendees as the as the best new promotional product for 2006. The JMTek and the CorporateKEY LED Scrolling Message Badge wowed the crowds as it made the traditional badge look so archaic with its use of digital technology to display a short message, such as "Hi, My Name Is…."
The winning product was one of more than 600 unique promotional products and items by more than 300 suppliers displayed in the exhibit's New Products Pavilion. The scrolling message badge is just one of the many examples of attempts by promotional products suppliers to go beyond the traditional and offer something new to the public.
One of the big things that industry professionals see to continue to be a market hit this year is electronics. Suppliers are feeding an insatiable market craze for accessories for electronics gadgets such as MP3 players, personal digital assistants, mobile phones and laptops.
Noticeably gaining a lot of attention is the wide variety of memory storage devices, including flash drives. But suppliers are going beyond offering business clients the option to imprint their names on the physical device. These flash drives can be used to run a special message about the company or an advertiser every time the electronic device is used. Quite a unique approach, isn’t it?
Another way to make promotional products look more unique is through creative and bold use of color. The use of vibrant, translucent hues surely puts a unique touch even on traditional items such as mugs, pens, key chains and bags. Unique promotional products and items in hot colors as purple, pink, red, and orange can surely stand out in the crowd.
Aside from color, suppliers now carry out their makeovers of traditional products such as tote and bags with new materials and high-tech imprinting capabilities. Well-known brands are also getting into the promotional products bandwagon – adding more style in the way businesses deliver their message.
Jazzed up desk accessories such as clocks and calendars in all imaginable shapes, colors and styles with some electronics features make deskwork more exciting. They also put a company's message across practically all day.
Of course, wearable promotional products will always be popular. Suppliers are definitely putting more style to promotional T-shirts and other apparel that make recipients surely proud and happy to wear them. No doubt, the apparel and accessories fashion segment is still the biggest category in the promotional products industry.
When you can't say it any better way, say it with something that can satisfy the taste. Gift baskets, chocolates imprinted with company name or message, custom engraved wine bottles or lollipops with a message are also popular and unique promotional items.
Other unique promotional products that were rarely used before in the industry are items for recreation and outdoor activities. These include coolers, portable chairs, grills, Frisbees, among others.
Music CD could also bring a more long-lasting impact on a company's promotional campaign. There are a lot of companies these days that can produce a wide variety of music and place them on a CD along with you’re your company's messages and logos.
Innovations, ideas, new styles, and unexpected twists … they all make unique promotional products and items.