Promotional items day planners
Personal digital assistants may have grown in popularity but day planners remain a must-have among many individuals. It is little wonder then that promotional item day planners continue to be among the favorites of a lot of corporations. When companies and organizations give out day planners as corporate gifts or promotional items, they are in a sense being part of the day-to-day routines of their customers and business partners.
Whether the users of the promotional day planner are on-the-go executives or working moms, they see the company’s name or logo each time they jot an appointment in their calendar. Day planners helps its users plan their days, remember important dates and appointments, make quick notes and self-reminders, and find contacts quickly.
A day planner is indeed an essential tool to getting and keeping organized. It has become more important as modern life increasingly becomes complex. People have to face the challenge of juggling multiple responsibilities everyday. Taking a moment to plan has perhaps never been as important as in our present time which is characterized with much complexity, competition, and challenges.
Companies and organizations that choose day planners for promotional items or corporate giveaways have a lot of choices and options. Hundreds of promotional products suppliers can be easily contracted to customize day planners according to specifications. There are day planners that are designed with the business executive in mind. There are day planners that are tailor-fit for college students. Some day planners are made specifically for women.
The possibilities for extending the usefulness of day planners as marketing or promotional tools are also limitless. Companies that wish to take a more discreet appeal or have limited funds can simply put their name or logo in the cover and use the generic daily, weekly, and monthly planners inside. Or if you want more exposure, day planners can also be inserted with pictures of your company or organization’s products and services. These pictures are often used as dividers between different sections of the day planner.
Relevant quotations that embody a company’s ideals and vision can also spruce up the pages of a day planner. Day planners may also be used to put your company’s contact addresses and telephone numbers. This is particularly relevant for service-oriented firms that have, say, several centers spread across the country. Customers would surely appreciate a quick reference to such helpful information.
Today’s day planners now come in various styles and sizes. The more common types are the loose-leaf and wire bound day planners. Loose-leaf day planners contain generic pages that may be customized and reused year after year. Wire-bound day planners, on the other hand, are for single use only but it can be filed easily for future reference. They may also include loose-leaf sheets and accessories like rulers, business card holder, media pockets, calendars, among other things.
It is no secret that using promotional products such as day planners can boost a company’s marketing and promotional activities. Giving away promotional items can help boost sales, open new accounts, generate new sales leads, and strengthen customer loyalty. Giving promotional day planners at opportune times such as Christmas and New Year can also be a way of showing gratitude to customers and business partners.
According to a recent survey conducted for industry trade group Promotional Products Association Intl. (PPAI), the use of promotional products -- such as day planners, pens, hats, T-shirts -- is very powerful in achieving consumer recognition and recall.
The survey, Promotional Products - Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport, was conducted by interviewing business travelers at DFW Airport. The survey revealed that more than 71 percent of the responded indicated they had received at least one promotional product in the last 12 months of the time of the survey. The results showed that those who received promotional items have higher propensity to recall an advertiser’s name compared to seeing the name of the advertiser in a print publication in the past week.